Cornerstones Nursery are an independent nursery based in Blairgowrie in Perthshire. They had a website up and running when they approached me to improve the narrative of the site. Their web presence had been more of a ‘signpost’ for contacting the nursery than a way to tell their story.

I was commissioned by Cornerstones Nursery create a website that told the story of the nursery by focusing on their key strengths - outdoor learning and community partnerships.

Creating Consistency

I began by creating a new brand colour scheme for the nursery. This reflected the ‘outdoors’ and had a calmer, more nurturing feel than before. I also then wrote several pages of web content to highlight the nursery’s strengths and encourage interaction with several touch points added to strategic points on the site.

Outcome

By developing their brand tone through word choice and narrative, I have helped Cornerstones Nursery to communicate their strengths and values to potential clients.