Developing Search Engine Optimisation for

East Lothian Food & Drink

East Lothian Food and Drink was established in August 2016 to celebrate the provenance and quality of local food and drink businesses, and to encourage their growth and sustainability. The website now represents over 40 producers and has helped many businesses to establish themselves in East Lothian, Scotland and beyond.

I was commissioned by Food & Drink East Lothian improve accessibility, making it easier to find businesses that had a cafe or shop that is open to the public.

Establishing connections

An important aspect of this project was to include the ‘brand tone’ used by each business. This meant that their unique story was told - in a very short description. I also included links to their internal page, improving SEO for the website as a whole. It was also part of the brief to add where to find the shop/cafe and what sort of experience the customer should expect.

Outcome

My additions to the East Lothian Food & Drink website a directing users to important information about local businesses while they navigate the website.